Industry Usage Keywords: Dramedy

The term Dramedy is used for film spots that depict a mixture of both comedy and drama.  Music used for Dramedy can be described as animated, sometimes energetic, light and usually bright and bouncy in texture.

Genres Associated with Dramedy:

Jazz (Dixieland, Swing, Latin Jazz, Lounge, Exotica)
Latin (Bossa Nova)
Orchestral (Pizzicato strings)
Country (Bluegrass)

Instrumentation:

Instrumentation can vary based on the genre.  Generally speaking, predominant instruments are light percussion (i.e. shakers, bongos, triangle), Strings (usually pizzicato-light and sparse), Woodwinds (clarinet, flute), Upright Bass (rhythmic emphasis on beats 1 and 3, polka or bluegrass feel)

Descriptors:

Bouncy, Bright, Pingy, Light, Energetic, Happy, Sparse, Sneaky, Humorous, Comical, Whimsical, Dramatic, Cheerful, Determined, Quirky, Cartoon, Animated, Children

Here are some examples of Dramedy:

Position Music has some great examples on their site:

 

http://positionmusic.com/album.php?id=222

1950’s/1960’s Coffee Commercials:

Ren and Stimpy:

http://www.youtube.com/watch?v=8L6Dpq5kY_A

 

 

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